{"id":6877,"date":"2012-04-19T14:06:28","date_gmt":"2012-04-19T14:06:28","guid":{"rendered":"http:\/\/www.smartdatacollective.com\/index.php\/post\/location-intelligence-and-mobile-bi-advancing-customer-relations-finance-and-banking\/"},"modified":"2012-04-19T14:06:28","modified_gmt":"2012-04-19T14:06:28","slug":"location-intelligence-and-mobile-bi-advancing-customer-relations-finance-and-banking","status":"publish","type":"post","link":"https:\/\/www.smartdatacollective.com\/location-intelligence-and-mobile-bi-advancing-customer-relations-finance-and-banking\/","title":{"rendered":"Location Intelligence and Mobile BI: Advancing Customer Relations in the Finance and Banking Sector"},"content":{"rendered":"

A recent Bank Systems and Technology report says that many U.S. banks and other financial institutions could benefit from implementing a Business Intelligence<\/a> (BI) solution.<\/p>\n

\u201cBanks want to use customer-level data on product holdings, channel activity and profitability to improve the targeting of online campaigns and make account application and funding processes more seamless and effective,\u201d the report states.<\/p>\n

<\/p>\n

A recent Bank Systems and Technology report says that many U.S. banks and other financial institutions could benefit from implementing a Business Intelligence<\/a> (BI) solution.<\/p>\n

\u201cBanks want to use customer-level data on product holdings, channel activity and profitability to improve the targeting of online campaigns and make account application and funding processes more seamless and effective,\u201d the report states.<\/p>\n

By using a BI solution<\/a> to analyze organizational data, banks can improve and streamline operational efficiencies to not only bolster sales and marketing strategies and better develop customer service programs, but also mitigate risk, by developing more appropriate risk management processes.<\/p>\n

But what if you combined Mobile BI<\/a> \u2013 the ability to receive reporting and analytics<\/a> on-the-go via mobile devices \u2013 and Location Intelligence<\/a> (LI) \u2013 the ability to combine location-based data and traditional metrics captured within a BI system to uncover otherwise hidden trends, patterns and relationships?  What further benefits can be derived and achieved from the addition and combination of these specialist capabilities?<\/p>\n

 <\/p>\n

Customer segmentation for enhanced profitability<\/strong><\/p>\n

What can a BI platform, encompassing LI and mobile analytical<\/a> capabilities, bring to a financial institution\u2019s critical business processes and operations?<\/p>\n

Just ask Yellowfin how, at:  http:\/\/www.yellowfinbi.com\/YFContact.i4<\/a><\/p>\n

Imagine.  You\u2019re an executive working at Big Finance Brothers & Co.<\/em>  The district manager has called you to an emergency meeting at BFBC\u2019s headquarters.  He\u2019s demanding that you find a way to increase your division\u2019s profitability.  You schedule a flight and make your way to the airport.  You pull out your iPad and, from the back of your taxi, you\u2019re able to design a strategy to:<\/p>\n